PetMemorial Privacy Policy

Effective date: 07/23/2026

PetMemorial (“we”, “our app and website”, “the platform”, or “the developer”) is committed to protecting the privacy of its users. This Privacy Policy explains how we collect, use, store, protect, and, in certain cases, share information when you use the PetMemorial mobile application, website, or any other digital service related to PetMemorial.

By using PetMemorial, creating an account, publishing a tribute, making a purchase, or interacting with our services, you accept the processing of your information in accordance with this Privacy Policy.

Data controller

PetMemorial is operated by Víctor Hugo Pérez Márquez, an individual with domicile in the state of Chihuahua, Mexico.

For any questions related to this Privacy Policy, the processing of your personal data, account deletion, or the exercise of your rights, you may contact us at:

contacto@petmemorial.com.mx

Information we collect

We may collect information provided directly by the user, information generated during use of the platform, and technical information collected automatically.

Information provided by the user

• Name.
• Email address.
• Encrypted or technically protected password.
• Selected language or country, when applicable.
• Information related to the user account.
• Photographs of the pet.
• Name, species, breed, dates, color, or other information related to the pet.
• Messages, epitaphs, memories, or memorial texts that the user decides to share.
• Tribute customization preferences, such as backgrounds, decorative elements, or other available settings.
• Privacy settings for the tribute, such as public or private.
• Requests, messages, or communications sent to support.

Information related to payments and subscriptions

When the user purchases premium services or subscribes to a plan, PetMemorial may record the information necessary to validate the transaction, manage the corresponding access, verify renewals, and maintain an operational history of payments and the subscription.

This information may include:

• Payment, purchase, transaction, or subscription identifier.
• Purchased product or subscribed plan.
• Payment and subscription status.
• Date and time of purchase or subscription.
• Subscription period start and end dates.
• Automatic renewal status.
• Information about renewals, cancellations, restorations, reactivations, refunds, chargebacks, or payment reversals.
• Amount and currency.
• Purchase or subscription channel.
• Payment provider used.
• Tribute associated with the subscription.
• Information related to the monthly replacement of the associated tribute, when this feature is used.
• Information about failed payments, billing recovery, grace periods, suspension, or loss of access.
• Dates of notices related to payment issues, pausing, backups, or scheduled deletion of the tribute.
• Technical information necessary to verify the purchase, subscription, or access entitlement.
• Attribution or campaign data associated with the subscription, when available.

Payments and subscriptions may be processed or managed by authorized third parties, depending on the channel used:

• Google Play, for purchases and subscriptions made from Android devices.
• Apple / App Store, for purchases and subscriptions made from iOS devices.
• PayPal, for payments or subscriptions made through the website, when this option is available.

PetMemorial does not store complete banking information or full credit or debit card details on its own servers. Payment processing and renewal management may be carried out directly through the corresponding provider, in accordance with its own privacy policies, terms, and conditions.

Information collected automatically

When using the app or website, we may automatically collect certain technical or usage information, including:

• Device model.
• Operating system and version.
• Application version.
• Browser type, when using the website.
• Configured language.
• Country or approximate location derived from technical information, when available.
• Internal user, session, or device identifiers.
• Date and time of access.
• IP address, when necessary for security, operation, or diagnostics.
• Screens visited or features used.
• Usage events within the app or website.
• Technical errors, unexpected crashes, failures, or diagnostic information.
• Performance, stability, and platform operation information.

Attribution and campaign information

When the user reaches PetMemorial through advertising campaigns, links, social networks, search engines, or other channels, we may collect attribution information to measure the performance of our campaigns and improve our communication strategies.

This information may include:

• Traffic source or attribution source.
• Campaign medium, campaign name, content, or search term.
• UTM parameters.
• Advertising or click identifiers, such as fbclid, gclid, wbraid, gbraid, or other similar identifiers.
• Acquisition channel, such as app, web, Android, iOS, Meta, Google, or others.
• Events associated with registration, tribute creation, preview views, premium unlock actions, or purchases.

Use of information

We use the information collected for the following purposes:

• Create, manage, and protect your user account.
• Allow the creation, editing, publishing, storage, and viewing of tributes or memorials.
• Process pet information and memories provided by the user.
• Generate, display, or store symbolic “from the rainbow” letters.
• Apply privacy settings, such as public or private tribute visibility.
• Process, validate, and apply purchases, subscriptions, renewals, restorations, and reactivations of premium services.
• Manage subscription status, access periods, automatic renewal, and the associated tribute.
• Manage the monthly replacement of the tribute associated with a subscription, when this feature is used.
• Detect failed payments, billing recovery periods, grace periods, suspension, or loss of access.
• Send notices related to renewals, payment issues, pausing, backups, reactivation, or scheduled deletion of the tribute.
• Manage premium access, payments, confirmations, purchased benefits, and operational subscription records.
• Provide technical support and respond to user requests.
• Send communications related to the account, service, payments, security, or important changes.
• Improve the functionality, stability, design, security, and user experience of the app and website.
• Detect errors, unexpected crashes, technical failures, or performance issues.
• Prevent abuse, fraud, unauthorized access, or misuse of the platform.
• Measure platform usage and the performance of our advertising campaigns.
• Optimize user acquisition, registration, or purchase campaigns.
• Comply with legal, tax, accounting, regulatory, or security obligations.

Public and private tributes

PetMemorial allows certain tributes or memorials to be configured as public or private.

When a tribute is configured as private, its visibility may be limited to the owner user or to those with authorized access according to the features available on the platform.

When a tribute is configured as public, the visible information of the tribute may be viewed by other users, visitors, or people with access to the corresponding link. This may include, depending on the content published by the user:

• Photograph of the pet.
• Name of the pet.
• Dates or memorial information.
• Text, epitaph, or published memories.
• Visual elements or tribute customization.

The user is responsible for carefully reviewing the information they decide to publish and for correctly choosing the privacy settings of each tribute.

Symbolic “from the rainbow” letters

PetMemorial may process pet data, messages, memories, or texts provided by the user to generate a symbolic, emotional, or memorial “from the rainbow” letter.

These letters are intended for symbolic and memorial purposes. They do not constitute psychological, medical, therapeutic, spiritual, legal, or professional advice.

To generate, process, or improve this type of content, PetMemorial may use its own or third-party technological tools, including content generation or artificial intelligence services, solely for the purpose of providing the service requested by the user.

Analytics, advertising, and campaign measurement

PetMemorial may use analytics, attribution, diagnostics, and advertising tools, including third-party services such as Meta, Google, Firebase, Google Analytics for Firebase, Firebase Crashlytics, or other similar platforms, in order to measure the use of the application and website, improve the user experience, detect errors, evaluate the performance of our advertising campaigns, and optimize user acquisition.

For these purposes, we may record usage events within the platform, including, but not limited to:

• Viewing screens or sections of the app.
• Starting, submitting, and completing registration.
• Creating tributes or memorials.
• Viewing previews of the symbolic “from the rainbow” letter.
• Interacting with buttons to unlock premium content.
• Starting, confirming, or completing purchase processes.
• Technical errors, unexpected crashes, or malfunctions.

These events may include technical or contextual information, such as internal user or session identifiers, device identifiers, application version, operating system, language, approximate country, attribution source, advertising campaign, acquisition channel, date and time of the event, as well as information related to platform usage.

When necessary to measure advertising campaigns, attribute installs, registrations, or purchases, prevent fraud, or improve the service, these events may be shared with third-party platforms, such as Meta, Google, Firebase, or other similar providers, in accordance with their own privacy policies and terms of use.

PetMemorial does not use these events to sell users’ personal data.

The user may limit or modify certain tracking, personalized advertising, analytics, or notification permissions from their device settings, operating system settings, browser settings, or corresponding provider account, when such options are available.

Notifications and communications

PetMemorial may send service-related communications, such as account confirmations, important changes, information about purchases or subscriptions, security notices, legal updates, support messages, or messages necessary for the operation of the platform.

Communications related to a subscription may include purchase or renewal confirmations, failed payment notices, billing recovery or grace period notices, suspension or pausing of the tribute, restoration or reactivation of access, delivery of backups, and scheduled deletion notices.

These operational communications may be necessary to manage the contracted service, protect the user’s content, and inform the user about changes affecting access to their tribute.

When authorized by the user, PetMemorial may also send push notifications related to the user experience, reminders, news, or available features.

The user may manage or disable notifications from their device settings or from the options available within the platform, when available. Disabling push notifications does not prevent PetMemorial from sending essential communications through other available means, such as email, when necessary to manage the account, payment, or subscription.

Device permissions

To provide certain features, PetMemorial may request device permissions, including:

• Access to photos, gallery, or files, to allow the user to select images of their pet.
• Access to the camera, if direct photo capture is enabled in the future.
• Permission to send push notifications.
• Other permissions necessary for specific app features, whenever requested by the corresponding operating system.

The user may accept, reject, or modify these permissions from their device settings. Some PetMemorial features may not operate properly if certain permissions are rejected or disabled.

Sharing information with third parties

We do not sell your personal information. However, we may share information with third parties only when necessary to operate, improve, protect, or comply with obligations related to PetMemorial.

We may share information in the following cases:

• Infrastructure and storage providers: to host the platform, store content, process data, or maintain the technical operation of the service.
• Payment processors: such as Google Play, Apple / App Store, or PayPal, to process purchases, validate transactions, or manage refunds.
• Analytics and diagnostics tools: such as Firebase, Google Analytics for Firebase, Firebase Crashlytics, or other similar tools, to measure usage, detect errors, and improve stability.
• Advertising and attribution platforms: such as Meta, Google, or other similar platforms, to measure campaigns, attribute registrations, purchases, or installs, and optimize advertising.
• Technology providers: including content generation services, artificial intelligence services, email, notifications, or support services, when necessary to provide the service.
• Competent authorities: when there is a legal obligation, valid request, court order, or request from a competent authority.
• Protection of rights: when necessary to prevent fraud, investigate misuse, protect the security of the platform, or defend our own rights, users’ rights, or third-party rights.

When we share information with external providers, we seek to limit such processing to the purposes necessary to provide the corresponding service.

Data retention

We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, provide the service, maintain the user account, manage purchases and subscriptions, comply with legal obligations, or resolve disputes.

In general:

• Account information is retained while the account remains active or for as long as necessary to respond to requests, comply with legal obligations, or resolve disputes.
• Tributes, photographs, texts, and letters are retained while the user maintains their account or while necessary to provide the contracted service.
• Tributes purchased under the previous one-time payment model or identified as legacy tributes will be retained in accordance with the rights and conditions applicable at the time of purchase and as established in the Terms and Conditions.
• Tributes associated with a subscription will be retained while a valid access period exists and during any applicable recovery, notice, backup, or deletion periods provided in the Terms and Conditions and PetMemorial’s service operation.
• When a subscription remains unpaid and the applicable periods have elapsed, the associated tribute may be paused, archived, backed up, scheduled for deletion, or permanently deleted.
• Information related to payments, purchases, subscriptions, renewals, billing, validations, cancellations, restorations, refunds, chargebacks, or fraud prevention may be retained for as long as necessary to comply with legal, tax, accounting, contractual, operational, or security obligations.
• Technical, error, analytics, communications, or security logs may be retained for the time reasonably necessary for diagnostics, abuse prevention, service improvement, or legal compliance.

When the information is no longer necessary, PetMemorial may delete it, anonymize it, or retain it only to the extent permitted by applicable law.

Security

We adopt reasonable technical, administrative, and organizational measures to protect your personal information against unauthorized access, loss, misuse, alteration, disclosure, or destruction.

These measures may include access controls, encryption or password protection, backups, technical monitoring, internal restrictions, and security best practices.

However, no technological system is completely infallible. Therefore, PetMemorial cannot guarantee absolute security against incidents beyond its reasonable control.

User rights

The user may exercise their rights of access, rectification, cancellation, or opposition regarding their personal data, known as ARCO rights under Mexican law, in accordance with applicable legislation.

In general, the user may request:

• Access to the personal data that PetMemorial keeps about them.
• Rectification of incorrect, outdated, or incomplete data.
• Cancellation or deletion of personal data, when applicable.
• Opposition to the processing of their data for certain purposes.
• Withdrawal of consent, when processing depends on such consent.
• Deletion of their account and associated data, in accordance with the options available on the platform or by email request.

To exercise these rights, the user may contact us at:

contacto@petmemorial.com.mx

We may request additional information to verify the identity of the requester before responding to a request related to personal data.

Account deletion may result in permanent loss of access to legacy tributes, subscription-based tributes, photographs, letters, customizations, history, premium features, and other associated content.

Deleting a PetMemorial account does not automatically cancel a subscription managed by Google Play, Apple / App Store, or PayPal. Before requesting account deletion, the user must cancel automatic renewal through the provider used to purchase the subscription.

In some cases, PetMemorial may retain limited information related to payments, purchases, subscriptions, validations, communications, or security when necessary to comply with legal, tax, accounting, or contractual obligations, resolve disputes, prevent fraud, or protect the platform and the rights of its users.

Children’s privacy

PetMemorial is not directed to minors. The platform must be used by adults, especially because payment options are available within the service.

We do not knowingly collect personal information from minors. If you believe that a minor has provided us with personal information, you may contact us to review the case and, when applicable, delete such information.

International transfers

Some technology, infrastructure, analytics, advertising, payment, storage, or support providers used by PetMemorial may operate outside Mexico.

Therefore, information may be processed or stored in other countries, in accordance with the policies and security measures of those providers and applicable law.

External links and services

PetMemorial may contain links, integrations, or references to external services, such as app stores, payment processors, social networks, advertising platforms, or other providers.

This Privacy Policy applies only to PetMemorial. We are not responsible for the privacy practices, content, availability, or operation of third-party sites, platforms, or services.

Changes to this Privacy Policy

PetMemorial may update this Privacy Policy to reflect legal, technical, operational, commercial, product, payment, analytics, advertising, or platform functionality changes.

When changes are relevant, we will seek to notify users through reasonable means, such as the app, website, email, or any other available method.

When necessary, PetMemorial may request that the user expressly accept a new version of this Privacy Policy in order to continue using the platform.

Continued use of PetMemorial after the effective date of the changes shall imply acceptance of the updated version, unless applicable law requires additional consent.

Contact

If you have questions about this Privacy Policy, how we handle your data, account deletion, or the exercise of your rights, you may contact us at:

PetMemorial

Owner: Víctor Hugo Pérez Márquez

contacto@petmemorial.com.mx