Effective date: 05/02/2026
PetMemorial (“we”, “our app and website”, “the platform”, or “the developer”) is committed to protecting the privacy of its users. This Privacy Policy explains how we collect, use, store, protect, and, in certain cases, share information when you use the PetMemorial mobile application, website, or any other digital service related to PetMemorial.
By using PetMemorial, creating an account, publishing a tribute, making a purchase, or interacting with our services, you accept the processing of your information in accordance with this Privacy Policy.
PetMemorial is operated by Víctor Hugo Pérez Márquez, an individual with domicile in the state of Chihuahua, Mexico.
For any questions related to this Privacy Policy, the processing of your personal data, account deletion, or the exercise of your rights, you may contact us at:
We may collect information provided directly by the user, information generated during use of the platform, and technical information collected automatically.
When the user purchases premium services, PetMemorial may record information necessary to validate the purchase, apply the corresponding access, and maintain an operational transaction history.
This information may include:
Payments may be processed by authorized third parties, depending on the channel used:
PetMemorial does not store complete banking information or full credit or debit card details on its own servers. Payment processing is carried out directly through the corresponding provider, in accordance with its own privacy policies, terms, and conditions.
When using the app or website, we may automatically collect certain technical or usage information, including:
When the user reaches PetMemorial through advertising campaigns, links, social networks, search engines, or other channels, we may collect attribution information to measure the performance of our campaigns and improve our communication strategies.
This information may include:
We use the information collected for the following purposes:
PetMemorial allows certain tributes or memorials to be configured as public or private.
When a tribute is configured as private, its visibility may be limited to the owner user or to those with authorized access according to the features available on the platform.
When a tribute is configured as public, the visible information of the tribute may be viewed by other users, visitors, or people with access to the corresponding link. This may include, depending on the content published by the user:
The user is responsible for carefully reviewing the information they decide to publish and for correctly choosing the privacy settings of each tribute.
PetMemorial may process pet data, messages, memories, or texts provided by the user to generate a symbolic, emotional, or memorial “from the rainbow” letter.
These letters are intended for symbolic and memorial purposes. They do not constitute psychological, medical, therapeutic, spiritual, legal, or professional advice.
To generate, process, or improve this type of content, PetMemorial may use its own or third-party technological tools, including content generation or artificial intelligence services, solely for the purpose of providing the service requested by the user.
PetMemorial may use analytics, attribution, diagnostics, and advertising tools, including third-party services such as Meta, Google, Firebase, Google Analytics for Firebase, Firebase Crashlytics, or other similar platforms, in order to measure the use of the application and website, improve the user experience, detect errors, evaluate the performance of our advertising campaigns, and optimize user acquisition.
For these purposes, we may record usage events within the platform, including, but not limited to:
These events may include technical or contextual information, such as internal user or session identifiers, device identifiers, application version, operating system, language, approximate country, attribution source, advertising campaign, acquisition channel, date and time of the event, as well as information related to platform usage.
When necessary to measure advertising campaigns, attribute installs, registrations, or purchases, prevent fraud, or improve the service, these events may be shared with third-party platforms, such as Meta, Google, Firebase, or other similar providers, in accordance with their own privacy policies and terms of use.
PetMemorial does not use these events to sell users’ personal data.
The user may limit or modify certain tracking, personalized advertising, analytics, or notification permissions from their device settings, operating system settings, browser settings, or corresponding provider account, when such options are available.
PetMemorial may send service-related communications, such as account confirmations, important changes, purchase information, security notices, legal updates, support messages, or messages necessary for the operation of the platform.
When authorized by the user, PetMemorial may also send push notifications related to the user experience, reminders, news, or available features.
The user may manage or disable notifications from their device settings or from the options available within the platform, when available.
To provide certain features, PetMemorial may request device permissions, including:
The user may accept, reject, or modify these permissions from their device settings. Some PetMemorial features may not operate properly if certain permissions are rejected or disabled.
We do not sell your personal information. However, we may share information with third parties only when necessary to operate, improve, protect, or comply with obligations related to PetMemorial.
We may share information in the following cases:
When we share information with external providers, we seek to limit such processing to the purposes necessary to provide the corresponding service.
We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, provide the service, maintain the user account, comply with legal obligations, or resolve disputes.
In general:
When the information is no longer necessary, PetMemorial may delete it, anonymize it, or retain it only to the extent permitted by applicable law.
We adopt reasonable technical, administrative, and organizational measures to protect your personal information against unauthorized access, loss, misuse, alteration, disclosure, or destruction.
These measures may include access controls, encryption or password protection, backups, technical monitoring, internal restrictions, and security best practices.
However, no technological system is completely infallible. Therefore, PetMemorial cannot guarantee absolute security against incidents beyond its reasonable control.
The user may exercise their rights of access, rectification, cancellation, or opposition regarding their personal data, known as ARCO rights under Mexican law, in accordance with applicable legislation.
In general, the user may request:
To exercise these rights, the user may contact us at:
We may request additional information to verify the identity of the requester before responding to a request related to personal data.
Account deletion may result in loss of access to tributes, photographs, letters, customizations, history, premium features, and other associated content.
In some cases, PetMemorial may retain certain information when necessary to comply with legal, tax, accounting, contractual obligations, resolve disputes, prevent fraud, or protect the security of the platform.
PetMemorial is not directed to minors. The platform must be used by adults, especially because payment options are available within the service.
We do not knowingly collect personal information from minors. If you believe that a minor has provided us with personal information, you may contact us to review the case and, when applicable, delete such information.
Some technology, infrastructure, analytics, advertising, payment, storage, or support providers used by PetMemorial may operate outside Mexico.
Therefore, information may be processed or stored in other countries, in accordance with the policies and security measures of those providers and applicable law.
PetMemorial may contain links, integrations, or references to external services, such as app stores, payment processors, social networks, advertising platforms, or other providers.
This Privacy Policy applies only to PetMemorial. We are not responsible for the privacy practices, content, availability, or operation of third-party sites, platforms, or services.
PetMemorial may update this Privacy Policy to reflect legal, technical, operational, commercial, product, payment, analytics, advertising, or platform functionality changes.
When changes are relevant, we will seek to notify users through reasonable means, such as the app, website, email, or any other available method.
When necessary, PetMemorial may request that the user expressly accept a new version of this Privacy Policy in order to continue using the platform.
Continued use of PetMemorial after the effective date of the changes shall imply acceptance of the updated version, unless applicable law requires additional consent.
If you have questions about this Privacy Policy, how we handle your data, account deletion, or the exercise of your rights, you may contact us at:
PetMemorial
Owner: Víctor Hugo Pérez Márquez